Graphic device – The roof
The graphic device, “the roof,” has been derived from our logo, and is a unique and definable element of our brand. If using the roof, please keep the following in mind:
The roof angle is based on the right angle of the Home Trust icon.
The roof angle must always be set at 33°.
- The opaque graphic device format is flexible and can be modified to work as a banner to frame titles, text and pull quotes on collateral.
- Use the graphic device to create a banner to highlight titles, text and rates.
- The device graphic can be used with a transparent effect (Multiply).
Angled line usage
The angled line within the graphic device should run parallel to the 33° angle (roof) and should be
equidistant from both edges.
This format, where the angled line sits inside the device parallel to the roof angle, is recommended for covers, single-page documents and opening slides in PowerPoint.
This format where the angled line is positioned outside of the graphic device should only be used when placed on a white background.
Do’s and Don’ts
Incorrect angle, all applications of the graphic device must be at a 33˚ angle.
Do not use a tint of the corporate blue for the graphic device colour.
Do not reverse the side of the angle to the upper left corner.
Do not reverse the side of the angle to the lower right or left.