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The Home Trust logo is the foundation of our visual identity, and it is important to use it correctly in our communications.
The BentonSans typeface has been selected to best represent the Home Trust brand. It is intended to be simple and clear.
Consistent use of our carefully selected colour palette will help our brand stand out in a sea of marketing clutter.
The Home Trust brand identity relies on the use of photography featuring real people, businesses, products, and services.
Icons quickly convey information and are understood easily by people from different locations, backgrounds and cultures.
The graphic device, “the roof,” has been derived from our logo, and is a unique and definable element of our brand.