Brand Colours
Consistent use of our carefully selected colour palette will help our brand stand out in a sea of marketing clutter.
Primary colours
The colour palette – which includes three primary and four accent colours – is to be used to consistently represent the look and feel of the Home Trust brand and to reinforce our position in the marketplace.
HT BLUE
PANTONE 540
RGB 0 55 103
HEX/HTML #004677
CMYK 100 55 0 55
HT SKY BLUE
PANTONE 312
RGB 0 169 206
HEX/HTML #00A9CE
CMYK 88 0 11 0
HT CITRUS
PANTONE 716
RGB 234 118 0
HEX/HTML #EA7600
CMYK 0 61 99 0
Accent colours
HT COOL GREY
COOL GREY 11C
RGB 83 86 90
HEX/HTML #53565A
CMYK 44 34 22 77
HT MUSTARD
PANTONE 1365
RGB 255 181 73
HEX/HTML #FFB549
CMYK 0 34 76 0
HT VIOLET
PANTONE 2725
RGB 104 91 199
HEX/HTML #685BC7
CMYK 76 76 0 0
HT MAGENTA
PANTONE 254
RGB 152 29 151
HEX/HTML #981D97
CMYK 48 96 0 0
Colour psychology
Blue
Confident and professional
Sky blue
Trustworthy, calm and spiritually aware
Citrus
Vibrant and happy
Magenta
Non-conformist and free spirited
Violet
Sophisticated, creative and soothing
Mustard
Comforting, warm, playful and affordable
Cool grey
Timeless, practical, and unbiased
Usage
- Primary and Accent colours are used at 100% on white or vice-versa, but should not be screened or tinted.
- Use the appropriate colour space for its specific use (CMYK/RGB/HTML/PMS) and validate the accuracy based on the colour breaks provided here.