Our logos
The Home Trust logo is the foundation of our visual identity. It is important to manage it correctly in our communications, as changes to the logo compromise consistency and weaken its impact.
The “clear space” refers to the area around the logo that must remain free from other copy to ensure that the Home Trust logo is not obscured. Use the “H” from the logo as the measuring unit. As the diagram indicates, the “clear space” is equal to the cap height of the “H”. This example illustrates the minimum clearance space around the Home Trust logo.
Primary colour (PMS 540)
This is the preferred logo colour and should be used whenever possible.
One-colour black
The black logo should be used where colour availability is limited to black.
Reverse
The logo should be reversed out whenever it appears on a blue background or on any other dark colour field.
The sizes shown on this page are not to scale. They are provided for illustration purposes only to offer a guide on how to measure the logo.
Web
Horizontal format – preferred
When limited space is available
For print collateral, the logo should be placed in the lower left-hand corner of a document. Half an inch (12.7 mm) from each edge is recommended. This applies to front and back covers, and front and back sides of single-page documents.
Web
For web pages, the logo should always appear in the upper left-hand corner of the screen.
